Native ads and newsletters: publisher image formats

Native ads look like editorial content: an image, a headline, a short text and often a button. Each publisher sets its own image sizes and file size limits – and rejects ads that do not meet them.

The tables summarise the publisher image specifications available in Cropy. Cropy crops one image to all selected formats in a single pass and keeps within the file size limit of each format.

Crop every format in one goUpload an image, choose formats, set the focus and download everything as a ZIP – free and without an account.

Ringier Advertising

Format	Size in pixels	Max. file size
Day Deal – blue News	994 × 576	100 KB
Native Flex L & XL	1200 × 627	400 KB
Native Flex L & XL	320 × 180	400 KB
Blick – In Article Story – Teaser	400 × 300	50 KB
Blick – In Article Story – Expand	400 × 300	50 KB
Inbox Native Line (blue News)	300 × 250	1000 KB
Publireportage-Teaser Blick	720 × 620	–
Publireportage-Teaser blue News	318 × 178	–
Publireportage Big Teaser blue News	1151 × 648	–
Publireportage Big Teaser blue News	804 × 804	–
Publireportage-Teaser Bilanz / PME	1920 × 1080	–
Publireportage-/Brandreport-Teaser Beobachter	1200 × 627	–
LandLiebe – Newsletter-Banner	560 × 180	250 KB
Cash – Newsletter	280 × 187	250 KB
Cash – Newsletter	300 × 250	250 KB
Handelszeitung – Newsletter (Lunch)	280 × 187	250 KB
Handelszeitung – Newsletter (Lunch)	300 × 250	250 KB
Handelszeitung – Newsletter (Lunch)	600 × 200	250 KB
Bilanz – Newsletter	280 × 187	250 KB
Bilanz – Newsletter	600 × 200	250 KB
Beobachter – Newsletter	280 × 187	250 KB
Blick – Newsletter	600 × 200	100 KB
Schweizer Illustrierte – Newsletter (Blick Stars & Storys / SI Style)	280 × 187	250 KB
Schweizer Illustrierte – Newsletter (Blick Stars & Storys / SI Style)	600 × 200	250 KB
Schweizer Illustrierte – Newsletter (Blick Stars & Storys / SI Style)	300 × 250	250 KB
LandLiebe – Newsletter	280 × 187	250 KB
Gault Millau – Newsletter	600 × 200	250 KB
blue News – Newsletter	280 × 187	–
Newsletter Bild/Text (Blick, PME u. a.)	280 × 187	250 KB
Newsletter-Banner (Blick-Rubriken, PME u. a.)	600 × 200	250 KB
Newsletter-Rectangle	300 × 250	250 KB
Newsletter Gewinnspiel / Wirtschafts-Briefing	600 × 328	250 KB
Bolero – Newsletter	600 × 450	250 KB

Tamedia

Format	Size in pixels	Max. file size
Mobile Carousel Ad	600 × 600	70 KB
Publireportage	358 × 213	–
Publireportage	318 × 265	–
Native Ad (Newsnet, Finanz und Wirtschaft)	1200 × 627	150 KB
Native Ad (Newsnet, Finanz und Wirtschaft)	300 × 157	150 KB
Newsletter Middle Native Ad	600 × 250	100 KB
Newsletter Full Banner (annabelle, Morgen-Report u. a.)	580 × 250	100 KB
Newsletter Teaser (annabelle)	1200 × 1200	–
Newsletter Banner Top (annabelle, Morgen-Report u. a.)	580 × 100	100 KB
Die Zeit Schweiz – Newsletter Grüezi	600 × 300	100 KB
Die Zeit Schweiz – Breaking-Ad	600 × 200	60 KB

Audienzz

Format	Size in pixels	Max. file size
Infeed Native Teaser	640 × 360	200 KB
CHM: Teaser News	560 × 315	–
CHM: Advertorial Teaser swissmom.ch	900 × 600	200 KB
Promoted Content	1920 × 1080	500 KB
Newsletter (emvoy)	500 × 250 Retina: 1000 × 500	350 KB
Newsletter-Banner (emvoy)	500 × 250	250 KB
Newsletter-Banner (emvoy)	600 × 300	250 KB
Newsletter-Banner (emvoy)	300 × 250	250 KB
Newsletter-Banner (emvoy)	300 × 160	250 KB
Newsletter-Banner (emvoy)	970 × 250	250 KB
Newsletter Top Ad (emvoy)	500 × 80	250 KB

Medienart

Format	Size in pixels	Max. file size
Le Menu Publireportage	360 × 213	–
Le Menu App Rezept-Teaser	459 × 375	–
Le Menu App Promotion	375 × 375	–
Le Menu Newsletter Publireportage	600 × 357	–
Le Menu Newsletter-Banner	600 × 357	–

Teads (Outbrain)

Format	Size in pixels	Max. file size
Native Ad	1200 × 800	2.4 MB
Single Image	1200 × 627	–
Native Carousel	1200 × 1200	2.4 MB
Social Carousel	1080 × 1080	–

finews.ch

Format	Size in pixels	Max. file size
Advertorial Teaser	646 × 388	–
Newsletter Teaser Ad	300 × 180	–
Newsletter-Banner	659 × 200	350 KB
Newsletter Header-Banner	300 × 80	150 KB

Taboola (Realize)

Format	Size in pixels	Max. file size
Native Ad	1200 × 674	4.9 MB
Carousel	1200 × 627	–
App Install	1000 × 600	1000 KB

Yaleo

Format	Size in pixels	Max. file size
Native Ad	640 × 360	250 KB
Native Ad	500 × 500	250 KB
Story	1080 × 1920	–

Dianomi

Format	Size in pixels	Max. file size
Native Ad	400 × 320	–
Canvas	627 × 627	–
Canvas	1200 × 627	–
Canvas	627 × 1200	–

DV360

Format	Size in pixels	Max. file size
Native Ads	1200 × 627	1.2 MB
Native Ads	627 × 627	1.2 MB
Demand Gen	1200 × 628	5 MB
Demand Gen	1200 × 1200	5 MB
Demand Gen	960 × 1200	5 MB

NZZ

Format	Size in pixels	Max. file size
Newsletter – Native Ad	500 × 250	100 KB
Newsletter – Picture Ad	500 × 250	100 KB

Goldbach

Format	Size in pixels	Max. file size
Display Native Ad	1200 × 627	150 KB
Display Native Ad	300 × 157	150 KB

BTC Echo

Format	Size in pixels	Max. file size
Native Ads	300 × 250	300 KB

C WIRE

Format	Size in pixels	Max. file size
Native Ad	800 × 450	–

finanzen.ch

Format	Size in pixels	Max. file size
Sponsored Post	260 × 120	–
Sponsored Post	660 × 303	–

Handelszeitung

Format	Size in pixels	Max. file size
Invest NL – Text+Bild	250 × 173	100 KB

themarket.ch

Format	Size in pixels	Max. file size
Newsletter-Ad	500 × 250	350 KB

Information without guarantee. The publishers’ current specifications apply.

What to keep in mind

Stick exactly to the file size limit. Cropy compresses each image only as much as the limit requires.
Use images without embedded text. Some publishers do not allow text in the image or only to a limited extent, and on small placements it is hard to read.
Prepare separate texts for each language region. In Switzerland, campaigns often run in German and French, sometimes also in Italian.
Before sending, check the publisher’s current media kit. Formats change from time to time.

How it works with Cropy

1Upload imagesOne image or a whole series, as JPG, PNG or WebP.
2Choose formats, set the focusChoose formats individually or as a bundle. One click on the subject, and every crop aligns to it.
3Download ZIPEvery image in every format, neatly named and at the required file size.