Banner sizes: display formats of Swiss publishers
Display banners come in fixed sizes: the medium rectangle at 300 × 250 pixels, the half-page ad at 300 × 600 and the leaderboard at 728 × 90 run on almost every publisher. Swiss publishers add their own formats such as the 994 × 250 wideboard.
For banners, publishers usually require a maximum file size between 100 and 500 KB. Cropy crops one image to all selected sizes and keeps within the limit of each format.
Crop every format in one goUpload an image, choose formats, set the focus and download everything as a ZIP – free and without an account.
Ringier Advertising
| Format | Size in pixels | Max. file size |
|---|---|---|
| Wideboard | 994 × 250 Retina: 1988 × 500 | 150 KB |
| Maxiboard | 994 × 118 Retina: 1988 × 236 | 150 KB |
| Billboard | 970 × 250 Retina: 1940 × 500 | 150 KB |
| Wideboard – MAX | 994 × 500 Retina: 1988 × 1000 | 150 KB |
| Halfpage Ad | 300 × 600 Retina: 600 × 1200 | 150 KB |
| Skyscraper – MAXI | 245 × 600 Retina: 490 × 1200 | 150 KB |
| Skyscraper | 160 × 600 Retina: 320 × 1200 | 150 KB |
| Skyscraper | 120 × 600 Retina: 240 × 1200 | 150 KB |
| Leaderboard | 728 × 90 Retina: 1456 × 180 | 150 KB |
| Medium Rectangle | 300 × 250 Retina: 600 × 500 | 150 KB |
| Mobile Halfpage Ad | 300 × 600 Retina: 600 × 1200 | 100 KB |
| Mobile Poster Ad | 320 × 480 Retina: 640 × 960 | 100 KB |
| Mobile Poster Ad | 320 × 416 Retina: 640 × 832 | 100 KB |
| Mobile Rectangle | 300 × 250 Retina: 600 × 500 | 100 KB |
| Mobile Wideboard | 320 × 160 Retina: 640 × 320 | 100 KB |
| Mobile Banner | 320 × 50 Retina: 640 × 100 | 100 KB |
| Welcome Ad – Hintergrundbild | 1920 × 1080 | 400 KB |
| Welcome Ad – Hintergrundbild | 1080 × 1920 | 400 KB |
| Welcome Ad – Vordergrundbild | 1920 × 910 | 400 KB |
| Welcome Ad – Vordergrundbild | 1080 × 1280 | 400 KB |
| Inblock Halfpage Ad (Blick) | 300 × 600 Retina: 600 × 1200 | 150 KB |
| Mobile Interstitial | 300 × 250 Retina: 600 × 500 | 150 KB |
| Mobile Interstitial | 320 × 416 Retina: 640 × 832 | 150 KB |
| Mobile Interstitial | 320 × 480 Retina: 640 × 960 | 150 KB |
| Mobile Gallery Ad (Blick) | 300 × 250 Retina: 600 × 500 | 100 KB |
| Branding Day – Hintergrundbild | 1920 × 1080 | 150 KB |
| Branding Week – Hintergrund | 1920 × 1080 | – |
| Branding Week – Hintergrund | 1500 × 1250 | – |
Audienzz
| Format | Size in pixels | Max. file size |
|---|---|---|
| Desktop Wideboard | 994 × 250 Retina: 1988 × 500 | 300 KB |
| Desktop/Mobile Halfpage | 300 × 600 Retina: 600 × 1200 | 300 KB |
| Desktop/Mobile Rectangle | 300 × 250 Retina: 600 × 500 | 200 KB |
| Desktop Wideboard XL | 994 × 500 Retina: 1988 × 1000 | 300 KB |
| Mobile Wideboard | 320 × 160 Retina: 640 × 320 | 200 KB |
| Mobile Ricchi 320×460 | 320 × 460 Retina: 640 × 920 | 300 KB |
| Desktop Sitebar Ad | 500 × 1000 | 500 KB |
| Infeed Scroller Desktop | 1000 × 962 | 400 KB |
| Mobile Ricchi 320×416 | 320 × 416 Retina: 640 × 832 | 300 KB |
| Mobile Ricchi 320×480 | 320 × 480 Retina: 640 × 960 | 300 KB |
| Infeed Scroller Mobile | 700 × 2140 | 400 KB |
| Branding Page Desktop | 2400 × 500 | 500 KB |
| Branding Page Desktop | 2400 × 1000 | 500 KB |
| Branding Page Desktop | 1920 × 1080 | 500 KB |
| Branding Page Mobile | 1000 × 500 | 500 KB |
| Branding Page Mobile | 1000 × 1500 | 500 KB |
| Welcome Ad Desktop | 1920 × 1080 | 500 KB |
| Welcome Ad Desktop | 2560 × 1080 | 500 KB |
| Welcome Ad Mobile | 1080 × 1920 | 500 KB |
Goldbach
| Format | Size in pixels | Max. file size |
|---|---|---|
| Wideboard | 994 × 250 | 150 KB |
| Mobile Wideboard | 320 × 160 Retina: 640 × 320 | 150 KB |
| Wideboard XL | 994 × 500 | 150 KB |
| Halfpage Ad | 300 × 600 | 150 KB |
| Rectangle Desktop | 300 × 250 Retina: 600 × 500 | 150 KB |
| Rectangle Mobile | 300 × 250 Retina: 600 × 500 | 100 KB |
| Leaderboard | 728 × 90 | 150 KB |
| Skyscraper | 160 × 600 | 70 KB |
| Mobile Ricchi | 320 × 416 Retina: 640 × 832 | 100 KB |
| Sitebar | 500 × 1000 | 200 KB |
Tamedia
| Format | Size in pixels | Max. file size |
|---|---|---|
| Morgen-Report Halfpage | 300 × 600 | 150 KB |
| Morgen-Report Wideboard | 994 × 250 | 150 KB |
| Poster Ad Desktop | 960 × 800 | 150 KB |
| Poster Ad Mobile | 828 × 910 | 100 KB |
| Mobile Halfpage | 300 × 600 Retina: 600 × 1200 | 100 KB |
| Swipe Cube | 600 × 500 | 70 KB |
Medienart
| Format | Size in pixels | Max. file size |
|---|---|---|
| Le Menu Rectangle | 360 × 300 | – |
| Le Menu App Ad hoch | 459 × 732 | – |
| Le Menu App Ad quer | 957 × 594 | – |
C WIRE
| Format | Size in pixels | Max. file size |
|---|---|---|
| Wideboard XL | 994 × 500 | – |
Taboola (Realize)
| Format | Size in pixels | Max. file size |
|---|---|---|
| Display | 300 × 250 | 2 MB |
| Display | 300 × 600 | 2 MB |
| Display | 970 × 250 | 2 MB |
| Display | 720 × 1280 | 2 MB |
| Display | 1280 × 720 | 2 MB |
Information without guarantee. The publishers’ current specifications apply.
What to keep in mind
- A banner only works if the subject stays recognisable in narrow formats too. Set the focus on what matters, and Cropy aligns every crop to it.
- Very wide formats such as 994 × 118 or 728 × 90 show only a narrow strip of the image. With “Fit”, the whole image stays visible.
- On mobile formats every kilobyte counts. Calm images without fine detail keep good quality even with a low limit.
- Before sending, check the publisher’s current media kit. Formats change from time to time.
How it works with Cropy
- 1Upload imagesOne image or a whole series, as JPG, PNG or WebP.
- 2Choose formats, set the focusChoose formats individually or as a bundle. One click on the subject, and every crop aligns to it.
- 3Download ZIPEvery image in every format, neatly named and at the required file size.
Crop every format in one goUpload an image, choose formats, set the focus and download everything as a ZIP – free and without an account.